E-commerce trends are booming, and we really do mean booming. Back in 2014, worldwide online sales stood at $1.37 trillion, by the end of 2021 that number is expected to have grown exponentially to $4.9 trillion. With its current trajectory, this will reach an increase of 276.90% by 2023! Sure, major developments in AI, the popularity of mobile devices, and the reduction of running costs have all contributed to e-commerce success, but we must not underestimate the influence of the COVID-19 pandemic. “Stay at home” and “keep your distance” messaging across the globe, combined with traditional high street stores having to close their doors have been a major catalyst.
Shopping habits have been reimagined and with more of us spending more time than ever behind closed doors, demand for home-related niches have quite literally shot through the roof. However, before we run off into the sunset in celebration of these e-commerce trends, we must remember that even though customer traffic online has increased, so too has digital advertising competition. More and more companies are taking e-commerce seriously which is why, if you want to benefit, you need an experienced team such as Unique eStores to guide you.
E-Commerce Trends + Experience = Success
We all know that competition in e-commerce is fierce and just having a good product to sell really won’t cut it anymore. New stores are being launched every day as are clever viral campaigns encouraging consumers to buy. To cut through the noise and attract attention you need to bring your ‘A’ game. By working with a team like Unique eStores you can utilize their expertise and know-how in creating an online presence and take advantage of e-commerce trends. They will guide you in making a positive connection with potential customers, make them feel something special, and increase engagement with your brand. Once on your site, you will be able to optimize customer experience ensuring customers leave positive reviews, give you positive PR and encourage word of mouth. When you consider that 70% of buying experiences are based on how customers are being treated, can you really afford not to bring in the experts?
Top E-Commerce Trends Of 2021
Now, whilst there is hope that social distancing regulations may ease as we navigate our way through 2021, the psychological impact of the pandemic will likely remain for a very long time to come. Not to mention the convenience of clicking a few buttons and having the products delivered right to your front door. With that, more and more entrepreneurs are taking advantage of the increased demand for home-related niches such as sanitation, entertainment, and home products. This is great news for potential profitability, but with so many e-commerce stores out there fighting for the same buck, how are you going to stand out? How are you going to make your offering better than your nearest competitor?
Likewise, with heightened digital advertising competition, it is no longer enough to simply advertise your products and services; you need to innovate. You need to adapt your business model and be one step ahead. You need to create meaningful conversations, develop communities and become just as famous for your brand values as you are for your products. Those entrepreneurs that aren’t already making this a priority would be advised to revisit their priorities or risk being left behind.
Finally, whilst it is encouraging that more consumers are swapping traditional brick-and-mortar stores for e-commerce, some are still resistant to change. To reap maximum rewards, you need a team that knows how to attract attention from hard to reach or older demographics, one that can educate and show e-commerce as an attractive solution to their needs. Once on your site, you will also need insight into how your target audience thinks, how they behave and how to keep their attention to convert them from a lead into a sale.
The great news is, Unique eStores can help you take advantage of all of these e-commerce trends. They make it easy for your customers to find what they want and help you stand out in an ever-increasing crowd. Plus, once your customers have found you, Unique eStores ensure they stay with you and keep coming back time and time again. If you need an experienced team to build your e-commerce business from the ground up or need help with making your existing business reach its full potential, check out the full range of services from Unique eStores today.
