When we want to pass messages across to others, we often use either words or gifts. However, giving a gift with a personalized message inscribed on it is becoming an increasingly popular way to share messages for both business and personal use.
Customizing promotional products as a form of advertising allows businesses owners to get attention and boost visibility for their businesses. Using a product that is customized can allow customers feel like they are a part of your business and can truly connect with you. These products will always serve as a reminder of who you are and what you offer. Many successful businesses including Inkwell Global Marketing have confirmed that customized promotional products usually bring in more sales and higher ROI.
If you have no intention of using customized products for business, customized products can also be a unique way to connect with your loved ones. It’s the perfect way of saying ‘thank you’ or ‘I’m thinking about you’. In this blog we will discuss a few benefits of custom promotional products as well as our favourite products on the market.
What exactly are the benefits of custom promotional products?
Awareness
The most prominent reason that a business will undertake any form of marketing campaign is to increase brand awareness. Use of custom promotional products is a creative way of establishing familiarity and memorability with your consumers. Most people are likely to remember where they got a custom product. So, with a desirable product, you can push the recognition of your brand to the next level.
Longevity
When you aren’t there to tell people about your brand, a useful or educational promotional product can do that on your behalf. A customized product expands the reach and exposure of your brand.
Alternative Advertising
Revamping your marketing game to include custom promotional products can be a way for your brand to stay memorable. For instance, it’s easy for business cards to get lost, torn, or even ignored. But with a journal or a pack of sticky notes that the customer uses frequently, you’re brand is more likely to stay top of mind.
What are the best items to use as custom promotional products?
Drinkware
No matter the weather, people are always going to need to stay hydrated throughout the day. You can take advantage of this need and hand out customized drinkware to your customers. Whether they are fancy color-changing mugs, water bottles, or regular shot glasses, give your customers something they can use every day while promoting your brand.
A quick tip: a large number of people prefer using logoed drinkware over unbranded glasses, cups and bottles, because they like to show off who they represent.
Journals, Notebooks, and Stickers
With technology taking over all spheres of life, one thing that’s never going out of style is the art of writing things down. Customizing these home and office essentials is a well-thought-out way to get your brand name out there. In addition, using attractive and distinct designs puts your brand in the forefront of a customer’s mind.
Apparels
Encouraging every worker to wear customized apparel –t-shirts, jackets, or aprons – not only shows a level of unity at work, but it also promotes your brand and its activities. With custom apparel, your employees essentially double as “walking billboards” to promote your brand activities.
Stress Balls
Considering the current state of the world and how almost everyone is anxious about one thing or the other, you can give out stress balls to customers and people you care about to ease their tension. Going the extra mile and adding a short but memorable message gives personality to your gift.
Conclusion
Many items can be turned into custom promotional products for different purposes. But you need useful, attractive and memorable items to achieve the goal of promoting your business.
Unique MCPI has a dedicated team of professionals that loves to create memorable products for brands and individuals. With their Print Shop, they can personalize your items to match your taste, price, and quality. Visit UniqueMCPI today to get your promotional items customized for you and your company.
